seo off page optimization methods

What is link building

     

       one way link building
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Bookmarking Submissions

Press Releases Submissions

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Article Submissions

Classified Posting

Forum Posting

Blog Comments

Google,yahoo Groups

Yahoo Answer&Questions

Youtube Video Creations @ Promotions

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External Links

Face Book, Twitter , Linked in Promotions

Twitter Url Shorter

WEB 2.0 Technologiers

• Blogge.com
• Wordpress.com
• Weebly.com
• Webnode.com
•  Webs.com ETC.......................................

                                                                                                                                       

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Digital Marketing: Google adwords interview questions and answers.......

Digital Marketing: Google adwords interview questions and answers.......: What is CPC? CPC, or cost per click, is the amount an advertiser pays each time someone clicks on their AdWords ad. How does CPC work?...

AdWords Tutorial 2015

What is Google AdWords

What is AdWords? Google AdWords is Google's advertising system in which advertisers bid oncertain keywords in order for their clickable ads to appear in Google's search results. Since advertisers have to pay for these clicks, this is how Google makes money from search. This infographic will help you understand how AdWords works, detailing the AdWords auction, bidding process and explaining important factors like Quality Score and cost-per-click. If you're asking "How does AdWords Work?" this infographic is for you!

Does AdWords Work?

Does Google AdWords work? Depending on the competitiveness of the keywords you're bidding for and the relevancy of that keyword to real conversions for your company, AdWords may or may not work for your business. For the most part, we've found that Google AdWords is extremely effective for many kinds of businesses, as long as they don't waste their money on the wrong keywords, or write weak, low CTR ads.

AdWords Tutoria complete video

Google adwords interview questions and answers....

What is CPC?

CPC, or cost per click, is the amount an advertiser pays each time someone clicks on their AdWords ad.

How does CPC work?

Your CPC is determined by the competitiveness of your keywords, your maximum bids, and your Quality Scores. Learn the most expensive keywords in Google AdWords.

What is average cost per click?

The average amount you spend each time a searcher click on your advertisement.

What is Google Quality Score?

This is a metric Google uses to determine how relevant and useful your ad is to the user, based primarily on your ad's CTR, keyword relevance, and the quality of your landing page. The higher your Quality Score, the better: high Quality Score keywords will save you money and earn you better ad rankings.

How does Google determine what you pay?

The price paid by the advertiser is determined by the amount of clicks that the company's advertisement receives.

What is Google ad rank?

Google ad rank is the position of the company's advertisement on the search engine page based on a combination of the company's maximum bid and quality score.

Ad rank vs. Quality score

The ad rank is more significant to an advertiser because it determines the how high on the page the advertisement will be displayed. Quality score on the other hand is determined by the relevance and usefulness to the searcher and is only a portion of the advertisement positioning process.As of 2013, Google's Quality score has become more and more valuable as the average quality score has changed from a 7 to 5.

Quality score vs. CPC

Quality score and CPC are important because they collective determine the positioning of the advertisement on the search engine results page.

What is ad position in AdWords?

Ad position is the position on the search engine page results where the advertisement appears in relation to all of the other advertisements.

What is Actual CPC?

Actual CPC is the amount an advertiser pays each time a searcher clicks on their advertisement; this number varies depending on the other advertisers in the auction and is always lower than the maximum bidding price.

How does AdWords calculate Actual CPC

Actual CPC is determined by dividing the ad rank of the competitor below them (ad rank to hit) by quality score plus $.01.

What are alternative bidding methods?

Alternative bidding methods include CPM and CPA.

What is CPM bidding?

CPM bidding is based on impressions and can be used alongside CPC bidding.

CPC vs. CPM

CPC is the cost for an advertisement based on how many clicks it receives whereas CPM is the cost for an advertisement based on how many impressions it picks up. Both methods can be used simultaneously.

What are AdWords keywords?

Keywords in AdWords are the words and phrases that advertisers bid on, in hopes that their advertisements will appear on the search engine results page (SERP) when people are searching for those products or services. For example, if you sell shoes online, you might bid on keywords like "Nike sneakers" and "penny loafers." Keyword research is the process of using tools and data to determine which keywords are most likely to drive relevant traffic to your ads and your site.

What is search engine optimization?

Search engine optimization is the act of improving the visibility of your site or page within a search engine results page through organic methods. This can be done by using search keywords within your content so that a search engine can find and display your site faster and with more accuracy. Site authority and your link profile also play a role in your search engine rankings.

Google adwords interview questions and answers

How much does Google AdWords cost?

Many factors can affect the costs of AdWords for your business. Learn all about these costs, how bidding works, and the average cost per click for advertisers in our guide to "How Much Does AdWords Cost?"

How to advertise with Google AdWords?

Businesses can advertise on Google by opening a Google AdWords account.

How does AdWords bidding work?

The actual position of your ad is determined by your ad rank (Maximum Bid times Quality Score). The highest ad rank gets the 1st ad position. Your actual CPC will be determined by the ad rank of the next highest ad below you divided by your Quality Score. The only exception of this rule is when you are the only bidder or the lowest bid in the AdWords auction; then you pay your maximum bid per click! AdWords bidding heavily penalizes advertisers who bid with low quality scores. Conversely, those with high Quality Scores get higher ad ranks and lower CPC.

How many times does a Google auction run?

The auction gets run billions of times each month. The results are such that users find ads that are relevant to what they're looking for, advertisers connect with potential customers at the lowest possible prices and Google rakes in billions of dollars in revenue.

How does the Google auction work?

Once a query is made on Google, the search engine processes the request and runs the auction which will then determine the ad positions and each advertiser's CPC.

How do you enter a Google auction?

Your ads are eligible to be entered into an auction whenever you're bidding on keywords relevant to the user's search query. Your bids, Quality Score, and relevance will come into play in determining whether your ad qualifies to display on the SERP.

What gets entered into a Google auction?

Once advertisers identity keywords they want to bid on, Google then enters the keyword from your account that it deems most relevant into the auction with the maximum bid you've specified as well as the associated ad.

Google AdWords partner list....

Google's advertising program AdWords is a quick way to purchase targeted cost-per-click (CPC) advertising. AdWords ads are displayed along with search results on Google.com and on a growing network of partner sites as well.

Unfortunately, Google does not disclosure a list of all partner sites on which the Google AdWords ads appear. For this reason, we've compiled a list of all known Google AdWords search partners ourselves and share it with you.

Here's our list of known Google's AdWords search partners:

1. www.alexa.com
2. www.amazon.com
3. www.aol.com
4. www.askjeeves.com
5. www.biglobe.ne.jp
6. www.bizrate.com
7. www.btopenworld.com
8. www.comcast.net
9. www.cs.com
10. www.dealtime.com
11. www.dogpile.com
12. www.earthlink.com
13. www.excite.com
14. www.froogle.com
15. www.go.com (includes www.disney.com)
16. www.infospace.com
17. www.libero.it
18. www.mamma.com
19. www.metacrawler.com
20. www.mysearch.com
21. www.myway.com
22. www.netscape.com
23. www.nifty.com
24. www.nytimes.com
25. www.searchalot.com
26. www.searchresult.net
27. www.sportsline.com
28. www.sympatico.ca
29. www.teoma.com
30. www.updated.com
31. www.washingtonpost.com
32. www.webcrawler.com
33. www.yahoo.co.jp

These are more than 30 important sites. In addition, the following sites have announced to provide Google search results in the near future:

1. www.chip.de
2. www.dindel.se
3. www.evreka.se
4. www.gulasidorna.se
5. www.kvasir.dk
6. www.kvasir.no
7. www.luotain.com
8. www.onvista.de
9. www.passagen.se
10. www.sol.dk
11. www.sol.no
12. www.suomi24.fi
13. www.t-online.de
14. www.wlwonline.de

Google also offers content-targeted advertising(tm), an automated system that matches advertising to the information on content and community pages.

Difference between search network and display network?

Search Network
A group of search-related websites where your ads can appear.

Websites include Google search sites and non-Google search sites (like AOL) that partner with Google to show search ads, called search partners.

When you advertise on the Search Network, your ad can show next to search results when someone searches with terms related to one of your keywords.

The Search Network is part of the Google Network, our name for all the webpages and apps where AdWords ads can appear.

 Display Network

•  Create all types of ads - text, image, interactive and video ads.
•  Place those ads on websites that are relevant to what you’re selling
•  Show those ads to the people that are likely to be most interested.
•  Manage and track your budget, campaigns and results as you go.

what is contextual targeting

Contextual Targeting is based on content targeting.

The ads are selected and served by automated systems based on the relevancy of the content of the specific website.Contextual Advertising also helps improve thecontextual_ads_sample users’ overall online experience because they will only see ads relevant to the content on the website. It can maximize the earning potentials of both advertisers and publishers as the ads are more targeted to what the users are searching for and thus the ads are more likely to get clicked.

Contextual Advertising displays your ads and targets potential customers at the precise moment they are anticipating the purchase of a product or service just like yours.
With the increase in the complexity of targeting ads towards users who have higher chances to be interested in the ad, Contextual Targeting offers a rather ideal way of attracting the right audience.

Contextual Targeting ensures advertisers that the most relevant ads are delivered to the right audience at the right time to significantly increase their return on investment.
Contextual Advertising in its simplest form means to place your advertising banner on a web site that has similar content.

The reason behind contextual targeting with banner ads is that it is assumed that if there is a web site that is addressing a specific subject and you place a banner ad on that web site for a product that also addresses that subject then the readers of that web site are more likely to click on your ad and find out about your product or service.

keyword matchs

కెరీర్‌ మహాబ్లాగు .....

రొటీన్‌జాబ్‌తో విసిగిపోతున్నారా..? కొత్తగా ఏదైనా చేయాలని ఉందా..? మీకు కాస్త క్రియేటివిటీ ఉంటే బ్లాగింగ్‌ దునియాలో చేరిపోండి. ఇన్నాళ్లూ హాబీగా ఉన్న బ్లాగింగ్‌ను ఫుల్‌టైమ్‌ కెరీర్‌గా మలుచుకోండి. మంచి బ్లాగర్‌గా నిలబడగలిగితే.. రావాల్సినంత పేరుతో పాటు, కావాల్సినన్ని కాసులూ కురుస్తాయి, బ్లాగింగ్‌ దునియాలో సక్సెస్‌ కొట్టాలంటే ఈ జాగ్రత్తలు పాటించండి.

సోషల్‌ హబ్‌ విస్తరిస్తున్న వేళ.. కెరీర్‌గా బ్లాగింగ్‌కు బెటర్‌ ఫ్యూచర్‌ ఉందని చెబుతున్నారు నిపుణులు. కాస్త మనసుపెడితే బ్లాగర్స్‌గా వెబ్‌వరల్డ్‌లో మీ పేరు మార్మోగడం ఖాయమంటున్నారు. రొటీన్‌కు భిన్నంగా ఉండే బ్లాగింగ్‌ను కెరీర్‌ ఆప్షన్‌గా నిస్సందేహంగా ఎంచుకోవచ్చని సలహా ఇస్తున్నారు. ప్రస్తుతం డిజిటల్‌ రూపం సంతరించుకుంటున్న ఇండియాలో ఆన్‌లైన్‌ ఆధారిత కొలువు ఏది ఎంచుకున్నా కెరీర్‌ సాఫీగా సాగితుందని నిపుణులు అభిప్రాయపడుతున్నారు. బడా కంపెనీల్లో ఉద్యోగాలు వదులుకొని మరీ బ్లాగర్స్‌గా అదృష్టం పరీక్షించుకుంటున్న వారు ఎందరో ఉన్నారు. దేశవ్యాప్తంగా ఎందరో బ్లాగర్లు పేరుప్రఖ్యాతులతో పాటు అంచనాలకు మించిన ఆదాయాన్ని సంపాదిస్తున్నారు.

లక్ష్యం తప్పనిసరి 
హాబీగా ఉన్నంత కాలం ఎలా ఉన్నా.. ఫుల్‌టైమ్‌ బ్లాగర్స్‌గా మారిన తర్వాత మాత్రం కాస్త సీరియ్‌సగానే ఆలోచించాలి. ఆటవిడుపుగా కాకుండా ఒక లక్ష్యంతో ముందుకు వెళ్లాలి. టెక్నాలజీ, పోయెట్రి, ట్రావెల్‌, కిచెన్‌ ఇలా రకరకాల సెక్టార్స్‌లో మీ బ్లాగింగ్‌ ప్రతిభను కనబరుచొచ్చు. అందరిలా కాకుండా మీ బ్లాగ్‌ కాస్త భిన్నంగా ఉండేలా చూసుకోవాలి. మీ టార్గెట్‌ ఎవరనే విషయంలో కూడా స్పష్టత ఉండాలి. కాస్త డిఫరెంట్‌గా ఆలోచిస్తే మెరుగైన బ్లాగర్‌గా నిలబడవచ్చు.

ప్రత్యేకమైన శైలి 
మనసులోని ఆలోచనలను అదేవిధంగా అక్షరబద్ధం చేయడం అంత సులభం కాదు. చెప్పదలచిన విషయం సూటిగా, స్పష్టంగా ఉండాలి. మీ వ్యక్తిగత స్వేచ్ఛకు బ్లాగ్‌ ఒక అడ్డాగా భావించకూడదు. అందులో ఏదైనా రాసేయొచ్చు అన్న భావన సరికాదు. నలుగురు మెచ్చే అంశాలను ప్రస్తావించినపుడే సక్సెస్‌ సాధ్యమవుతుంది. రాసే విధానం పక్కాగా ఉండాలి. సృజనాత్మకతకూ ప్రాధాన్యం ఇవ్వాలి.

ఒకే మాటపై 
బ్లాగర్‌గా కాస్త డబ్బులు రావడం మొదలయ్యాక చాలామంది వింత పోకడలకు పోతుంటారు. కాస్త ఎక్కువ స్వేచ్ఛగా వ్యవహరిస్తుంటారు. అప్‌డేట్స్‌ విషయంలో నిర్లక్ష్యంగా ఉంటారు. ఇలా చేయడం వల్ల అప్పటి వరకూ వచ్చిన మంచి పేరు కాస్తా చెడిపోతుంది. బాధ్యత కలిగిన వ్యక్తినని గుర్తుంచుకోవాలి. అదేసమయంలో మీ వాదనను సమర్థించుకునే నేర్పు కలిగి ఉండాలి. ఇందుకోసం అవసరమైతే అనుభవజ్ఞుల సహకారం తీసుకోండి.

ప్రచారం అవసరం 
మీ బ్లాగ్‌లో ఎంత అద్భుతంగా రాసినా.. సరైన ప్రచారం కల్పించుకోలేకపోతే బ్లాగర్‌గా విఫలమైనట్టే. ప్రొఫెషనల్‌ బ్లాగ్‌లను, వెబ్‌సైట్స్‌తో మ్యూచువల్‌ అరేంజ్‌మెంట్స్‌ చేసుకోవాలి. అప్పుడే మీ బ్లాగ్‌కు తగిన ప్రచారం లభిస్తుంది. బ్లాగర్‌గా పాపులారిటీ వచ్చిన తర్వాత కూడా ప్రమోట్‌ చేయడం ఆపొద్దు. ఈ టిప్స్‌ ఫాలో అయిపోతే బ్లాగింగ్‌ కెరీర్‌లో సక్సెస్‌ సాధించవచ్చు.

what is PPC?

Pay per click (PPC), also called cost per click, is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner or a host of website) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”

What is Google AdWords

What is Google AdWords:

What is AdWords? Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Since advertisers have to pay for these clicks, this is how Google makes money from search. This infographic will help you understand how AdWords works, detailing the AdWords auction, bidding process and explaining important factors like Quality Score and cost-per-click. If you're asking "How does AdWords Work?" this infographic is for you!

Does AdWords Work?

Does Google AdWords work? Depending on the competitiveness of the keywords you're bidding for and the relevancy of that keyword to real conversions for your company, AdWords may or may not work for your business. For the most part, we've found that Google AdWords is extremely effective for many kinds of businesses, as long as they don't waste their money on the wrong keywords, or write weak, low CTR ads.

How much does Google AdWords cost?

Many factors can affect the costs of AdWords for your business. Learn all about these costs, how bidding works, and the average cost per click for advertisers in our guide to "How Much Does AdWords Cost?"

How to advertise with Google AdWords

Businesses can advertise on Google by opening a Google AdWords account.

Social media marketing

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

One of the key components of SMM is social media optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to a website. SMO can be done two ways: adding social media links to content, such as RSS feeds and sharing buttons -- or promoting activity through social media by updating statuses or tweets, or blog posts.

SMM helps a company get direct feedback from customers (and potential customers) while making the company seem more personable. The interactive parts of social media give customers the opportunity to ask questions or voice complaints and feel they are being heard. This aspect of SMM is called social customer relationship management  (social CRM).

SMM became more common with the increased popularity of websites such as Twitter, Facebook, Myspace, LinkedIn, and YouTube. In response, the Federal Trade Commission (FTC) has updated its rules to include SMM. If a company or its advertising agency provides a blogger or other online commenter with free products or other incentives to generate positive buzz for a product, the online comments will be treated legally as endorsements. Both the blogger and the company will be held responsible for ensuring that the incentives are clearly and conspicuously disclosed, and that the blogger's posts contain no misleading or unsubstantiated statements and otherwise complies with the FTC's rules concerning unfair or deceptive advertising.

what is on page seo

what is on page seo

Black Hat and Gray Hat Seo Tactics?

Black Hat Seo Tactics

Keyword stuffing

Overusing keywords in comment tags, alt tags, and meta tags

Doorway or gateway pages

Link farms: pages with unrelated links solely for the purpose of creating more links to target pages

Spamming forums, blogs, and other social media sites with links (search engines might not penalize sites for this, but it's considered unethical)

Cloaking: Presenting different information to the search engines through Meta tags/descriptions.

Hidden Text: When text/keywords are the same color as the background. Search engines see it; readers do not.

Gray hat SEO Tactics

Having a keyword density that's high enough to sound unnatural but not at the level of black hat keyword stuffing

Publishing duplicate content at different sites

Link building where relevance is less important

Planned three-way linking
Using paid links

Automated Social Media: Some websites send users an automatic message when connecting via social media. Although search engines will not dock a company for this, it’s considered more annoying than anything.

Cloaking is a Black Hat SEO Technique and its very harmful for website.

Cloaking is a Black Hat SEO Technique and its very harmful for website.

Cloaking is a SEO tactics in which the content presented to the search engine spider is different from that presented to the user's web browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page. When a user is identified as a search engine spider, a server-side script delivers a different website pages version, one that contains content not present on the visible page, or that is present but not searchable. The motive of cloaking is sometimes to deceive search engines so they display. 

The Main Aim and Motive of Using Cloaking Technique

Websites Based on Flash Technology

There are lots of websites that are built in flash only. As you may know, flash is not good for Search engine optimization purposes. However, companies don't want to reconstruct their websites and rewrite everything in plain HTML. So they create content rich web pages and provide them to SEs and flash pages to visitors. (Note that Google has already started indexing sites in plain flash, but many other search engines still don't)

Photo Gallery Websites
photo gallery websites obviously have more photo’s than the actual content on their pages. So, webmasters think that cloaking could help them get top placement for keywords like "photo gallery".

HTML Rich Websites
SEO Specialist suggest having less HTML code and more genuine text on your Web pages. Sometimes, source code takes 94% or 97% of the whole web page's content. In order to avoid redesigning every web page, webmasters discover a much easier solution - cloaking

How is Cloaking Actually Done?

Now you know why, it's time to find out how. A cloaking is done by modifying a file known as .htaccess. Apache server has a module called "mod_rewrite". With the help of this module in .htaccess file you can apply a cloaking technique for your website pages.
 
Webmasters gather search engines' IP addresses (231.258.476.13) or User-Agents (Google Search Engine). If mod_rewrite module detects that an IP address or user-agent belongs to a search engine, it delivers a web page that is especially designed for SEs. If IP addresses doesn’t belong to any spider, than it thinks it's a regular visitor and delivers a normal web page.

Matt Cutt Cloaking Tutorial:

What are Doorway Pages? Should I use them in my SEO strategy?

What are Doorway Pages? Should I use them in my SEO strategy?

Doorway pages are defined as low-quality pages (or groups of pages, or entire websites) optimized to rank well for specific keywords that act as a door between users and content. Characteristically, they offer little value to visitors and serve the sole purpose of boosting SEOvalue.

                           or

Doorway pages are web pages created solely for the purpose of attracting the attention of search engine crawlers in an attempt to boost a site's ranking in the results pages of search engines. Doorway pages are sometimes used by search engine optimization firms, but in general it is recommended that you avoid using them at all costs. Since doorway pages serve no purpose except to manipulate the search engine rankings, many engines will actually penalize you if they discover that you are using them.

Doorway pages cannot actually be navigated to through the index page of the website they represent. Rather, doorway pages are intended only to be visible when you search for keywords through a search engine. These doorway pages will have no actual value for the user however, and will only act as click through pages to get to the actual site they are meant to represent.

Nowadays, doorway pages have also become quite ineffective. When they find doorway pages through a search engine, rather than click through, most users will simply opt to go back and find another page through their search results.

So why do SEO marketing firms and SEO "experts" use doorway pages? As you would expect, some search engine marketing firms are much better than others. Often times, less quality SEO firms will rely on automated programs to build sites for their clients, and these often include doorway pages as part of the website structure. These are poor forms of SEO tools, and should be avoided. Other times doorway pages will be used as a way to market sites comprised of lots of Javascript or Flash to the search engines. Again, this is a bad practice.

Overhauling your content, building up inbound links or finding alternate ways to externalize Javascript and Flash are in the end much more effective than using doorway pages.

What is Link Bait?Types of Link Bait?Specific Examples of Linkable Assets?

What is Link Bait?

Link bait is content on your website that other sites link to because they want to, not because you ask them to.

Whether it’s an evergreen blog post, a helpful eBook, or a viral video, the linkable asset comes in many forms. Let’s take a look at the types and a few examples of link bait and discuss how proactive content marketing can help your website garner more links. Shall we?

DISCLAIMER: We’ve had this information published on our site for quite some time and it was due for an update. Although this is not a groundbreaking post, its significant impact on the success of your SEO strategy stands.

Types of Link Bait

Great content always serves as link bait. This is important to remember. When creating a blog post or revising copy on top-level pages, think about whether or not the content is link-worthy. Had you come across it in your daily perusal of the web, would you be likely to link to or share it with friends via social media?

Remember that while a social share doesn’t carry the same weight as an anchored link, it does get your content in front of more eyes. After all, users can only link to your content if they’ve discovered it.

There is no sure-fire formula for creating great content that your visitors will see as linkable. For example you could spend hours writing a helpful and informative blog post, but acquire no links from it. Meanwhile, your competitor posted a picture of a cute cat that fetched 24 links in a day. Ultimately, link bait is an attention grabber.

The goal is to engage your audience so much so that they can’t help but tell everyone about what they’ve just seen. This might be a unique insight on a hot topic, an attractive display of useful information, or just a video of a funny cat. The key is in knowing your audience.


Breaking news is the link bait of timeliness. When writing an article in reference to a particular event, product release, or software update, it’s highly likely that you’ll link to relevant news articles that support the information you’re dictating. For instance, if we’re covering the release of a new iPhone we’ll seek out timely resources (and link to them) to provide users with additional material to reference. This sort of supportive linking happens all the time. Essentially, if you are the source or purveyor of timely content chances are that you’ll get links!

Social sharing plays an important role when creating timely content to gain links. It’s rare for a popular event or topic to stay relevant, so getting your link bait in front of your audience while they still care is vital. The news cycle is fast and furious and the window of opportunity to engage users is brief. Getting involved in the conversation happening over trending topics on Twitter or Facebook is the most effective way to capture an audience.


Timeless content is lasting link bait. While timely content is in most cases ephemerally valuable, we’re not going to be covering the release of the iPhone 6 years down the road. Timeless content, or evergreen content, has lasting value. Whether it’s a piece that’s timeless in nature like an eBook on the fundamentals of Regular Expressions, or something that’s frequently updated like Moz’s search algorithm update history, always-relevant content is always link-worthy.

During the brainstorming phase of the creation of evergreen content, there are many qualifiers to consider before selecting an idea to pursue. Ask yourself these questions:

• Are people searching for this? (Google AdWords Keyword Planner)
• Is this a topic that is growing in popularity? (Google Trends)
• How likely is it that this content will be obsolete in a year?
• If this idea has already been materialized on the web, can I do it better?

Specific Examples of Linkable Assets

Widgets and gadgets make great link bait in that they provide a great deal of use and value to others on the web. There are countless examples of these sorts of things generating hundreds and of links in a relatively short span of time, and thousands in the long-run. Examples include:

• Industry-specific calculators (e.g., a energy-efficiency calculator for home buyers)
• Embeddable sidebar widgets (e.g., a feed of upcoming events in your industry)
• Daily deals widgets (e.g., Groupon’s embeddable deal widget for referrers)

There are countless others as well. Remember, simply creating a widget won’t suffice. The challenge is to come up with something that provides real value to other websites’ users. If the widget you create is only useful for yourusers, or worse yet not useful at all, you can’t expect it to attract many embeds (links). Quality is key!


Quizzes and games are another great link baiting avenue to explore. While you have to be careful with your implementation, this is a strategy that can yield massive returns. One popular methodology (made infamous by the Oatmeal) is rewarding quiz takers with an embeddable “badge” that displays their quiz results and also links back to your website. Creativity goes a long way here. Given that this is a method that is largely played out, you’ll have to consider different ways that you can add a unique twist. Originality is everything.

This is a fun quiz built with PlayBuzz for people in the industry to waste a little time on a Friday afternoon. It’s targeted to a niche audience that will appreciate and enjoy the quiz, increasing the chances that they’ll share the quiz and their results with their hyper-relevant network. Speaking of that, which search engine are you?

Images and infographics attract references and links from many industry publication links and social shares. Time and time again, we’ve seen that, for a visual learner, an image can be worth well over a thousand words.
While SEO for images is an animal in and of itself, utilizing your images and infographics to attract links is something that merits your concentration. It’s quite easy to find a designer who can craft a good-looking infographic, or use an infographic tool like Piktochart to create your own. What’s difficult is making that infographic truly unique and compelling. The infographic is all too often used to convey a message that might’ve been clearer if written. It is important that, before creating a visual, you consider whether or not the information in that visual is best presented graphically. If not, you probably don’t have a good case for an infographic.



Whitepapers and eBooks, along with other downloadable resources, can make great link bait as well. In providing members of your industry with a valuable resource, you’re also providing them with something that they’re likely to share with their community. This is the definition of ‘linkable asset.’

This is Robbin’s (Owner and CEO of LunaMetrics) renowned Regular Expressions eBook, on which LunaMetrics built its brand many years ago. When your goal is to create content that will have lasting value, it’s essential that ample time and effort are dedicated to the quality of the finished product.

Video content can also be an incredibly effective means through which to attract links. Think about how many times you’ve linked to or shared a YouTube video. The viral nature of this type of content is what makes it extremely valuable. While links to your YouTube video are valuable, links to your web page (with the same YouTube video embedded) are even more valuable. Always embed, and the links will come!

Contests, especially ones that feature user-generated content, provide users with great incentive to link to your page. Your audience is invested simply because they want to win. If the winner is chosen by accumulating votes, entrants are compelled to share and link to your contest’s page. Never doubt the power of competition! If you have more than one winner, follow The Oatmeal’s lead by creating badges that your winners can embed on their site, linking back to the contest results page.
Instating a branded scholarship, even if only worth $500, is an excellent contest idea. If you plan to award it annually, the scholarship also acts as evergreen content. The added bonus is that universities are always looking for scholarships to link to as a financial resource for their students. Generally speaking, sites on a “.edu” domain are highly trusted and their links are coveted.

Marketing Your Link Bait

You might be thinking, “Wait, link bait is all about obtaining natural links, right? Why do I need to think about marketing my linkable assets? Won’t people just link to them?”
Sadly, the answer is no.

Marketing your link bait is essential to its success, in fact. Whether it’s sharing your content via the appropriate channels, planting your links in the right message boards, or even creating a press release, the initial steps you take play a pivotal role in the discovery and rise of your content.

Think about your favorite viral YouTube videos or Internet memes. Would they have been such earth-shattering hits had they been simply published on an individual’s blog or a semi-frequented message board and left dormant? Doubtful. The lesson is to put your best content will others will find it.

Often times, this might mean publishing to your own blog or website, and then sharing via other outlets – like Reddit, YouTube, Facebook, Twitter, Pinterest, etc. Ensure that your social post is as attractive as possible. Take advantage of preview images, twitter cards, GIFs, and other forms of media and social features. If your intent is to attract links, it is very important that the content exists on your website. However, the act of ‘link baiting’ doesn’t preclude you from sharing! Why waste all that time creating something great if you can’t even share it?

But remember, success begets success in link baiting. As you build an audience that anticipates great content, marketing your link bait gets much easier.

Putting It All Together

So, what is link bait? It’s anything and everything that you create that garners links for your website. Remember, you’re not necessarily creating awesome content to generate links. You’re creating great content because that’s what industry thought leaders do. If you’re truly creating something great and marketing it effectively, the links will undoubtedly come. With great content comes great links – or something to that effect.

what is Social Media Marketing? Making Money With Social Media?

Social Media Marketing

Making Money With Social Media

It has only seem like days have passed where the average common media tools like Newspaper, Radio and Television was the only way to commute our message across to our viewers, listeners and readers.
As time advances and trends have changed, what sets today’s media different than what was available to us 5 years ago? Has cost increased like everything else?, where it has come to a point where we have to find alternative methods to commune our message across?. The answer is simple. With every increment there is a change, and with every change there is trend and when there is a trend, there is an opportunity. So relating back to the question of “Has cost increased like everything else?”, especially when were talking about the tight budget of today for media spending. No it has not. As a matter of fact, today’s social marketing expenditure have decreased. If you think about the amount of communication devices and tools we are exposed with everyday, it’s almost no excuse that there is no way in getting in touch with the people/audience you want.

Enjoying Success With Facebook:

We know that Social Media’s like Facebook and Twitter make millions every day. Many envy the income that they receive, but what if I told you, you too can “enjoy the success” with them. What if I told you that, you can use all these Social Media to your advantage and reach the target audience you want to grow your business, increase traffic flow and rank even higher in today’s search engine. To first get started you must -

Understand the fundamentals of Social Media Marketing

Overview: Introduction To Social Media Marketing
Chapter 1: The 6 Types Of Social Media
Chapter 2: Social Media Statistics

Creating And Understanding The Various Types Of Marketing Strategy

Chapter 3: How Social Media Affects Consumer Spending Habits

Chapter 4: Benefits Of A Social Media Marketing Strategy

Chapter 5: Creating A Social Media Marketing Strategy

Types of Social Media Users, Content and Latest Media Trends

Chapter 6: 5 Types Of Social Media Content Your Audience Want

Chapter 7: Top 10 Social Media Sites And Marketing Strategies [1-5]

Chapter 8: Top 10 Social Media Sites And Marketing Strategies [6-10]

Social Media Marketing, The Future Replacement Of Traditional Media?

Chapter 9: The Future Of Social Media Marketin

How to optimize images for on-page SEO?

Tutorial Objectives:

•How to optimize images for on-page SEO

As everyone knows, images, flash, banners can’t be read by Google bots and search engine crawlers – only textual content.
However, images have something special known as “alt text”, which is the default text displayed should there be a reason the image cannot be seen.
Google can read these image alt texts, so we’d always have to put in relevant and meaningful descriptions for these images.

Inserting the Image into a post:

So most WordPress users should already be veterans at inserting images, but we’ll quickly show how it’s done here.
Step 1: Add Media (show screenshot, highlight button)
Step 2: Upload an image from computer (show screenshot)
Step 3: Select Image and fill in title, caption, alt text and description
The title, caption, and description are read by users, but for optimum SEO for Google, make sure the alt text is filled in appropriately and includes a keyword.

In the above example, the image used is meant to promote SEOPressor, and the keyword being ranked is SEOPressor.
As you can see, using images to boost on-page SEO is extremely easy and effective.

What is and how to use LSI keywords

Tutorial Objectives:

• What is and how to use LSI keywords

what is LSI keywords:

LSI keywords (Latent Semantic Indexing) are basically keywords that are semantically related to your primary keyword. Contrary to popular belief, they are NOT just synonym or keywords that are similar in meaning

LSI keywords:

These are essentially keywords related to the keywords that you are searching for, and Google does this by using a system known as LSI (Latent Semantic Indexing). In a nutshell, it is based on user search patterns and behavior, how one keyword search is usually linked to another keyword search.
Google has confirmed that by using more LSI keywords, your page typically ranks better, and this makes sense because people are searching for the same keyword in various ways – but your page seems to include all the other relevant, related indexing by Latent Semantic Analysis.

To insert LSI keywords, click on the “Content” tab to see the LSI recommendations and use the drop down menu to see which keyword you need recommendations for. In this case, we can see that the keywords being used here are “LSI Keywords” and “Keyword density”.So, all you have to do then is choose the appropriate ones and put it in where it makes the most senseso when you refresh the analysis, you’ll instantly see a green check and a boost in SEO score.

This process should be quite intuitive and just like any keyword, they shouldn’t be randomly stuffed into the article.
Remember that content creation is always first priority in providing value for users; then only do we provide value for search engines.
A safe and recommended number would be 1-2 LSI keywords per SEOPressor keyword.

what is Disavowed links? what is Panda&Penguin&Hummingbird Algorithms?

Disavowed links:

Panda&Penguin&Hummingbird Algorithms:

what is hummingbird algorithm?How Hummingbird Affects SE

Google has always been geared towards bringing end users the most accurate and most relevant information in the shortest time possible. On Google’s 15th anniversary, the search giant announced the release of yet another algorithm update. This is surely good news for students who are constantly required to do Internet research, but what does it mean for the SEOs? What are its implications to the industry? What is this new algorithm exactly? And how is it different from the last update?

What is Hummingbird?

The Hummingbird is an entirely new algorithm. It approaches search engine queries in a brand new and intelligent way utilizing new technology combined with older features of the existing algorithms. It is named for the speed and accuracy of the tiny bird.

Google Hummingbird

The name of Google’s new search algorithm is called “Hummingbird”. Derived from being “precise and fast”, it’s been the biggest change in Google’s search algorithm since the Caffeine update in 2010.

There were also some major changes before like Penguin and Panda, but what sets Hummingbird apart from them is that two previous ones were just changes done to some parts of the old algorithm, while Hummingbird is an entire replacement of the old one.

One of the new search activities Google features is “Conversational Search”, which is meant for smart phone users who may find having conversations more convenient when doing research.

For example, you could ask, “What’s the nearest taco store from my home?” The traditional search engine will most probably focus on finding matches for your keywords like “taco” or “store”, and then lead you to a website owned by a restaurant that sells tacos but may not be necessarily close to your home.

Hummingbird makes Google almost human with the way it responds to queries. Instead of looking at keywords, Hummingbird makes Google look deeper and focus on the whole statement or question.

In relation to the example above, the new update helps the search engine understand that you’re looking for a physical store near your area of residence that sells tacos, provided that you use the Google domain based in your country.

In a nutshell, Google responds to whole statements and questions in a way similar to how a human being would by looking at the query as a whole, and not segmenting its keywords. This then makes the results to match the query better since it looks for concepts, not words.

How Hummingbird Affects SEO

SEOs have long dreaded Google’s updates since they believe that these would mess with the ranks they’ve worked so hard for.

But Google said that as long as you have been following their age-old rule to make original and high quality content, then there’s nothing really to worry about since the Hummingbird was just meant to process information in a different way.

In a recent blog post, Krystian Włodarczyk suggests that Google is intent on reducing the importance of keywords. What will always matter is the quality of the content that an author produces. Hence, the new algorithm only has massive effect on those sites which use dirty tactics in order to achieve their ends.

Although SEO’s purpose is to get traffic, it’s not about manipulating search engines in devious ways, sending out spams, or killing web design. It’s all about making quality content that’s friendly with search engines and people alike, in a way that both would have legitimate reasons to rank it high and share it.