what is seo?More SEO Advice For Beginners:

  What Is SEO:

  SEO stands for “search engine optimization.” It is the process of   getting traffic from the “free,” “organic,” “editorial” or           “natural” search results on search engines

   More SEO Advice For Beginners:

 For more basic but also in-depth advice, our Periodic Table Of SEO  Success Factors, shown below, introduces you to all the key  concepts you need to know:

Types Of Search Engine Success Factors:

There are three major groups covered by Search Engine Land’s Periodic Table Of SEO Success Factors:

On-The-Page SEO

Off-The-Page SEO

Violations

Within each group are subgroups, as each chapter of this SEO guide will explain. These subgroups contain one or more individual SEO factors with a specific weight or importance.

Violations, while a group unto themselves, are displayed under the group and subgroup to which they’re associated.

Those two letter acronyms you see on the chart above? That’s our play on the periodic table of elements and the letter representations, or symbol, of each element. You may have had to remember that the symbol for gold was Au or that iron’s was Fe.

In the Periodic Table of SEO, we’ve tried to make it slightly more intuitive. The first letter of each “SEO element” comes from the subgroup that it’s in and the second letter stands for the individual factor.

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